Digital marketing is an umbrella term that refers to the various ways to market or advertise your products online. That means utilizing digital channels like social media, email marketing, search engine optimization (SEO), and retargeting. Digital marketing has risen exponentially in the last few years. With this growth has come questions about how to get started or even what digital marketing is! Here are some tips for beginners to help you along your journey. Goals: What type of digital marketing do you want to do? There are broad goals like branding and establishing authority. Still, if you are a small business owner, you will also be marketing your products and services to reach a smaller audience than you might be comfortable with. Some good options would be creating a newsletter, asking your customers to fill out a survey, or creating a blog for your website. There are many social media networks and marketing platforms out there that you can start to use right away or decide to