The Best Digital Marketing Tools for Your Business, Ranked

With the internet being the most popular way for consumers to find new brands, businesses are developing new ways to connect with their audiences. Digital marketing is an effective tool that can help you create a memorable brand and promote your products or services.

But where do you even start? You might not know what online tools are right for your business, or you might use too many without even realizing it. This article will teach you the basics of digital marketing and provide you with some of the best tools out there.

What is digital marketing?

Digital marketing is a general name that includes different marketing tactics and tools. While some of these tools are more suited to B2C (business-to-consumer) campaigns, others work for B2B (business-to-business) strategies.

Online businesses use digital marketing for a variety of different reasons, but most are trying to increase sales. Marketing with influencers and sponsoring social media influencers can help to increase brand awareness and drive new sales, for instance. You can use chatbots to communicate with customers in an automated way, and you can use SEO tactics to drive traffic to your website or social media pages.

You can also use analytics to find the best ways to connect with your audience and drive them to purchase products or services.

The basics of digital marketing

Before you get into the fun stuff, you need to know the basics of digital marketing so you can better understand the platforms available.

It’s probably the first thing most people think about when talking about online marketing, but it’s important to know how search engines work.

Think of search engines like Google. When you type in something on Google, it sorts through the search results and returns the most relevant results. You don’t have to type anything specific to get your desired results. This is called an “organic” search, and you can’t manipulate Google or its search results.

But here’s the thing. If you want to create a unique website, you can pay a third-party company to do SEO on your site and rank it for certain terms.

Online tools for marketing

Many online tools help with the process of digital marketing, and that's why we've selected one of the best. Google Analytics is one of the easiest ways to track client traffic to your web. You can set up automated searches to help you find trends and measure the impact of your online efforts.

High-quality analytics software is available for just about every digital marketing use. The application allows you to track visitors, analyze data, see where your customers come from, and create reports about your internet usage.

Google Analytics allows you to export detailed reports to Excel, Numbers, HTML, PDF, and CSV files. You can also share your data with clients and colleagues.

Let's say you decide to use Google Analytics, for instance. This will make the whole process easier by taking all your data and putting it together into a single tool. Once you've done that, you can use simple infographics to break down the various performance indicators for the company.

If you want to explore different tactics, you can also use a platform like Optimizely. This allows you to develop and test different advertising and marketing ideas within a short period of time. When you create a campaign, you can see how it performs and optimize the next campaign for your goal.

Social media

While social media marketing has become an important part of many businesses, it's still a struggle to figure out which tools are right for you. The following social media apps can help you make the most out of your Facebook, Twitter, and Instagram feed.

Facebook is an incredible platform to reach a vast audience of consumers, and it's a pretty basic way to start your social media marketing. It's an ideal platform for direct marketing, so you can send content to followers without having to go through a third-party site. This, in turn, can boost your sales and help you reach a larger audience. You can also make use of Facebook Live to broadcast live events, such as concerts and comedy shows and help engage a broader audience.

SEO and SEM

Just like Google has mobile and tablet search engines, each of the big search engines has an easy-to-use online tool for marketers. Below are just a few of the most common search engines.

Google SEO is the most popular SEO tool for most brands because it doesn't require knowledge of SEO, which is a notoriously complex subject. Most companies can't afford to spend time on SEO. This tool lets you know which keywords work best for you, which pages in your website are most popular, and what is not working.

SEM is the search marketing tool for Google that gives you the exact search terms that the people who searched on Google actually searched for. They also include the top three related keywords of the search term. These will help you create new content to promote your brand.

Email Marketing

Email marketing is a great way to increase brand awareness. Sending emails is less expensive than many other advertising methods; that's why it is one of the most common methods of communication and many businesses find it easier to track the response. The good thing about email marketing is that it allows you to tell stories to your customers to create greater brand awareness.

Some of the best email marketing instruments include:

• JunkMail
• Cobrapost
• SendGrid
• MailChimp

Tips for using email marketing:

• Always follow up after sending an email so that you can maintain a consistent relationship with your customers.
• Make it interactive and build an online community that encourages feedback and interaction with your followers.
• Regularly send emails from company accounts to your list.

If you are ready to give digital marketing a try, make sure you use these digital tools for your business. These easy-to-use tools and resources will help you sell your business to a more extended audience. Finally, utilize your social media marketing by sharing, liking, or commenting on those posts that are shared.